Next week sees the launch of the Bristol Pound Tourist Map, which showcases all the fantastic businesses in central Bristol that accept the Bristol Pound.
The free, glossy fold-out map is available to collect from any city centre businesses participating in £B. It hopes to do two things – firstly, to help visitors get off the beaten track and discover some of the real Bristol through its local businesses. Secondly, by encouraging visitors to use the £B, it hopes to ensure that more of the money that visitors spend in Bristol continues to benefit the city, and continues to support the local traders that make it great.
Bristol’s independent culture is undoubtedly a big part of its appeal to visitors. Clare McNulty, a weekend visitor to Bristol, said: ‘Unlike other towns and cities whose high streets are interchangeable and unwelcoming, Bristol delights visitors with lots of unique local businesses and a genuine West Country friendliness.’ With 2 million domestic tourists coming to Bristol last year, and even more expected next year for Bristol’s new role as European Green Capital 2015, the maintenance of this independent culture is crucial to Bristol’s success.
This week, Bristol Pound’s Executive Map Distribution Team (aka Mike L-J and the interns, above), hit the streets. The sun was shining and we gave out about 4,500 maps to almost 100 businesses. It was great going out and seeing our members and their customers making the most of the summer weather – we’re looking forward to visitors retracing our steps and discovering all these businesses for themselves.