It takes Google best practice SEO and our collective and individual innovation to get to the top of today’s search engines, and most importantly, to stay there. Natural search engine optimisation is quite different to Adword search and can’t be instantly bought. SEO is directed by algorithms, local and/or national search relevancy and of course, social currency. So, not only is SEO hyper competitive, it’s also multifaceted. To succeed in organic search you’ll need a strong foundation, machined approach and extensive knowledge of both SEO, and social realms to benefit from the treasures that are on offer for local and national businesses alike.